Got Any Questions? Call: +447590 432778
or Email: dan@danrobersmarketing.co.uk
Got Any Questions? Call: +447590 432778
or Email: dan@danrobersmarketing.co.uk
Every day, billions of searches are conducted on search engines, and having a presence in this space is vital for an online store. But to do that, you need to understand how your site performs now. Our complete SEO audit service covers everything you need to know about SEO and your ecommerce site. From technical architecture to branding and UX, we've created a straightforward audit so you can see exactly how your website is performing. We focus on key areas that we've proven time and time again can make significant gains with minimal effort.
Our SEO clients always start with an SEO audit so we can fully understand your business and website before embarking on any work. This report is essential for creating an SEO website strategy tailored to your niche, industry and business goals. Our goal is to empower our clients with the knowledge needed to make the right SEO decisions for their ecommerce site. The world of SEO can be complex and daunting, so we always take the approach of educating our client, knowing they can trust our expertise and don't feel like the wool is being pulled over their eyes. If you'd like to book your audit, get in touch with the team today.
Our complete SEO audit covers every aspect of your site's SEO to give you a comprehensive plan for your online store. Our comprehensive audit covers technical SEO, on-site pages, off-page SEO, content, UX and design, and, of course, keyword research. We can also provide target audience selection, competition analysis and a fully prepared plan of action based on our findings. Read more details in the sections below.
Your website is front and centre for your online business, so you must ensure it works for you effectively. Our website audit reports provide a deep analysis of where your traffic is coming from, what customers are doing on the site, and where customer problems may occur. Using data, research and industry best practices, we can review your site's overall design and user experience. This is crucial in online websites as the goal is to funnel customers to the checkout process and ultimately 'thank you for your order'. Ensuring branding is applied consistently, the site is accessible to all, and customers can action on what they need is vital to get right, and we can help you do that.
A website has to look good, but the technical foundations of that site are often overlooked. Technical SEO is a vital part of your site's ability to rank. We'd always advise a complete technical analysis of most sites as they can often provide surprising findings. We review site architecture and site maps, speed, linking recommendations, page and server errors and many more technical aspects that can help optimise your site for customers and search engines.
A core component of any SEO work is providing a quality on-page experience. We analyse the front-facing aspects of each page: design, copy, imagery, usability. Then, compare and match them to the back-end technical experience: keyword appropriateness, metadata, site structure and schema. The balance of the back and front end is a vital part of quality SEO for your site, and we help you strike the proper equilibrium between your brand and the bots.
Our off-page site audit helps you evaluate how well your website performs in the realms of the internet. We help you understand your domain authority, page authority and back links profile. Most importantly, we'll help you decide where to focus your efforts if you want to expand your off-page profile. Not all links are created equally, but we can help guide you through best practices and identify the right websites to get links on. Employ your SEO services to build links, or use our consultancy to do it yourself and build real domain authority without increasing your spam score.
Content marketing is an essential strategy in your SEO plan. Content provides your audience with entertaining and inspiring information. It helps turn users into customers and customers into brand ambassadors. Content marketing is all about providing valuable knowledge and confidence in the purchases. However, content is also essential in technical marketing efforts. It lets Google know your are a site to be trusted with fresh, quality content posted frequently. It helps build your keyword strategy and supports on-page SEO for other parts of your website. Our content audit can help you identify where content is missing and what content to write next.
No professional SEO audit would be complete without thorough keyword research. Keywords and phrases are the starting point of SEO and search engine marketing. Every online business needs to understand what their target audience is searching for and their intent in the search. Understanding search terms and results ensures you are focusing your SEO efforts on the right audience who are ready to buy now. We use a range of keyword research and tools such as Google Analytics, Google Search Console and SEO specific software to build a keyword profile unique to your business.
We have worked with DRM for about 3 years now and have found their approach to SEO a breath of fresh air.
Can’t find the answer you’re looking for? Get In Touch
SEO audit services are a form of analysis that an ecommerce SEO agency like Dan Roberts Marketing uses to identify potential website problems. This type of service is designed to assess the ranking of a website in search engine results pages (SERP), analyse the site's technical structure and the website's overall content.to establish areas for improvement.
SEO audits can also help to optimise page loading speeds and test the visibility of elements used in a website’s HTML code. By conducting an SEO audit, webmasters can ensure that their website renders correctly and can improve the search engine visibility of their site. Furthermore, by analysing a website's performance and changing URL structures and web content, optimisation companies can help drive organic traffic to a website and increase its chances of ranking higher in SERP. Ultimately, all SEO audit services differ depending on the agency and the business having the audit. Book a discovery call with the team today to understand the audits we'd suggest for your ecommerce site.
An SEO content audit is a process whereby a website's content is assessed to discover if it meets the SEO requirements. It involves a comprehensive investigation of the web content to identify any areas of improvement and assess the overall effectiveness of the content.
During an SEO content audit, the content is analysed to identify issues or weaknesses in the structure, quality, type of content, keyword and phrase usage, relevance to the target audience and any content duplication. The audit will identify any content optimisation opportunities which can help to improve a website's organic ranking. Ultimately, it helps to improve the website's visibility and on-page ranking in the search engine results pages.
Performing an SEO audit is a fundamental step in assessing the overall health of your website’s organic search presence. This will allow you to discover whether or not there is anything you need to do to get more out of your search engine optimisation activities. There are a few key steps that you should take when carrying out an SEO audit, and each SEO agency will have a different approach.
For Dan Roberts Marketing, our audits start with a discovery call. This ensures we can provide our recommendations for detailed SEO audits that fit your business goals. Once you are happy with our proposal, we'll get everything set up and get access to your site. We then begin the different SEO audits for your site. utilising SEO audit tools and our experience in thorough SEO audits. Once complete, we will meet to discuss our findings, talk you through the action plan, and help you understand your site's SEO thoroughly.
In today’s technology-driven world, Search Engine Optimisation (SEO) audits have become essential to any business’s online presence. An SEO audit thoroughly evaluates a website’s performance in the search engines and makes strategic improvements to improve rankings and visibility. There are several types of SEO audits, including technical, content, backlink, and keyword audits.
Technical crawl audits look at the website's underlying structure, indexability, server configuration, URLs, page speed, core web vitals and redirects.
Content audits analyse the quality of the site's text, images, and videos while checking for duplicate content and identifying how well the content is optimized.
Backlink audits examine the quality of the links leading to a website, such as identifying spammy links and looking for links from relevant and authoritative websites.
Finally, keyword audits assess the use of keywords in the website’s content and how well the website is optimised for those particular search terms. Plus, it identifies rankings for those keywords currently.
As each website is unique, a business can choose from many types of SEO audits, depending on their needs and goals.
An SEO score is a way to assess the effectiveness of a website’s SEO efforts and the improvements made after work. Depending on your agency, an SEO score for an audit will represent how well your site performs compared to best practices from Google and other websites. An agency may provide you with an overall SEO score for your site, or they may provide individual scores for different areas of the site.
You can easily detect signs that indicate your website may need to be audited by an SEO expert with a few telltale signs.
The most obvious need for an SEO audit is if your website isn't performing as expected. You may not be achieving the sales you are hoping for or acquiring the number of leads you want. Marketing is all about creating proactive action to get your business in front of the right audience, and an SEO audit can help you identify why that isn't happening online.
If you have an SEO plan in place already, you may identify your need for an audit if your site is not ranking highly in Google search results. Low ranking can result from outdated SEO tactics or search engine algorithms. A lack of well-structured content, broken links, missing meta tags, or other technical issues can also cause it. If your website has low traffic or your organic reach is suffering, you should also consider an SEO audit. You may have abundant helpful content that isn’t being seen or formatted correctly.
Finally, if your website isn’t mobile-friendly or doesn’t perform at optimal speeds, this is another indication an audit is needed. Most website users browse the Internet on their mobile devices, and slow loading times can be a huge turnoff.
In conclusion, if you’re experiencing any of these issues, your website might benefit from an SEO audit. It is essential to ensure your website's visibility and prevent potential disasters.
An SEO audit can be an invaluable tool for understanding the search engine visibility and performance of one's website. SEO audits offer a comprehensive look at the internal and external factors that impact one's organic search visibility, so it's no surprise that many companies want to know how much an audit costs. The cost of an SEO audit varies depending on its complexity. It may cost more if the audit covers an expansive website with many pages and strategies. On the other hand, if the audit is for a small website with few pages and strategies, it may cost less. The most crucial factor determining an SEO audit cost is the depth of the audit. Deeper audits offer more specific insights and can result in a higher price tag.
We offer an array of packages to suit different budgets and needs. Book a free discovery call with the team. We'll learn about your business and recommend the proper actionable SEO audits for your website.
An ecommerce SEO audit is a vital tool for any online shop, as it can help identify improvement areas and highlight potential problems. By conducting a thorough audit of your website, you can ensure that you are maximising your traffic and conversions and achieving top rankings in search engine results pages. While all website audits are different for different businesses, an e-commerce-focused one will identify issues related to products, category pages, checkouts, mobile optimisations, inventory linking, plus many more e-commerce-related areas.
It is worth considering an SEO audit for those looking to manage and improve their visibility in search engine rankings. It is the first step in identifying all those areas where your SEO efforts can be improved. This includes a complete analysis of your website, from structure to content and technical optimization. It can help you identify and fix any issues that could impede your website's performance. Doing so can increase its visibility on the World Wide Web, generate more traffic to your website and increase sales. The value of an SEO audit cannot be ignored — it lets you see what works and what might need to be improved. SEO, including audits, has a high ROI and has lasting positive effects on your business.
