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We offer a complete PPC management service for our ecommerce clients. From reports and audits on any current Google shopping campaigns to a fully costed and thorough action plan and it's implementation, we do it all. Our management services provide you with a clear view of the work we seek to do, what's been done, and the results that have been achieved. We take it all on board so you can focus on building your business, not shopping ads.
As an experienced ecommerce agency, we know the advertising strategies our clients need to make PPC ads work. Every ecommerce store is different, but with a Google ad spend of over £2,000,000 over the past few years, we've built up an impressive understanding of campaigns and how to make them work for our customers. Let us get your online products in front of the right people at the right time, at precisely the right place.
While ecommerce businesses dominate digital advertising, B2B businesses can use PPC advertising effectively, too. We offer as detailed service for our service-based businesses as we do for our ecommerce brands. If you are looking to drive leads to your site, we can help you use a B2B advertising strategy that is specialised for you.
Many of our clients like to be more hands-on in their process, especially if they have their own marketing teams in-house. So, we offer a consultancy service for ecommerce advertising to support you in making your campaigns as effective as possible. We can provide consultancy workshops, review your ecommerce PPC campaign or provide reports at the end of a campaign so show where improvements could be made next time. We are here to work in the way you want and need.
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Yes, PPC is a great way to boost the visibility of an ecommerce business. Pay-per-click (PPC) advertising can help drive more targeted customers to your website so that they can discover your products or services.
With PPC, you can define the target audience and tailor a campaign specifically to them to ensure that your budget is reaching the right people. PPC campaigns can be targeted to different locations, interests, or demographics to ensure that your potential customers are seeing your business. Furthermore, PPC campaigns are easy to set up and manage, which makes them more cost-effective and an excellent option for any ecommerce business.
A PPC agency creates and then manages digital marketing campaigns for businesses looking to gain attention online. The PPC agency will usually develop a tailored advertising campaign focused on search engine marketing (SEM) and cost-per-click (CPC) campaigns.
This type of activity can involve a range of activities, such as researching relevant keyword terms, setting up appropriate ad campaigns, tracking and monitoring the performance of the campaigns, and making changes or adjustments based on the results. With an effective PPC campaign, businesses can take advantage of highly targeted audiences to ensure maximum return on investment with increased product sales and revenue. An agency may also be a google premier partner
Ecommerce PPC management is the process of managing Pay-Per-Click campaigns for ecommerce businesses. This involves various activities such as keyword research, market research, bidding on ad placements, ad copywriting, conversion optimisation, creating PPC landing pages, and analytics. It is an integral part of ecommerce marketing, as it ensures the most effective use of budget and allows campaigns to be closely measured and improved. By running effective PPC campaigns, businesses can target qualified customers with relevant messages and see an immediate return on their investment. If you are an ecommerce business owner, then ecommerce PPC management will likely be an essential part of your marketing strategy.
Finding the right PPC agency for your business can seem overwhelming, especially with so many options out there! However, it doesn’t have to be a daunting task. Here are a few tips that'll help you search for a good PPC agency:
First, do your research – knowing what you’re looking for in a PPC agency is essential. Consider your budget, the types of campaigns you want to run, what metrics are essential to you, and what kind of customer service you expect from the agency.
Read reviews online, ask for referrals, and even talk to other business owners who have used agencies. Don't be afraid to ask the agency how they plan to drive results, too – look for one that can offer measurable results and provide detailed reports to back up their claims. Last but not least, be sure that the agency offers services that fit within your budget and compare several companies before making a decision.
Choosing the right agency for your PPC campaigns can take some time, but it will be worth it. We have an impressive list of testimonials and reviews for our PPC work and proven track results. If you'd like to find out what Dan Roberts Marketing can offer, get in touch today.
PPC management, or Pay-Per-Click management, is a form of digital marketing that involves the management of paid advertising campaigns on search engines like Google and Bing. It involves a range of activities that are used to optimise the effectiveness of a PPC campaign, including keyword research, bid management, ad copy creation, and competitor analysis. The management of these elements ensures that the right people see the ads at the right time whilst maximising the campaign’s return on investment.
The service may also include work on your actual site to make improvements. There is no point in sending loads of people to your website if the landing pages don't entice them to click further. Work may be done on product and category pages, checkout and basket, or even technical improvements such as speed enhancements.
PPC in ecommerce requires technical expertise and a solid understanding of digital marketing strategies. In addition, an experienced PPC manager should be able to track the campaign's performance to respond to trends and make changes that will help improve the ads' effectiveness.
The short answer to whether Google PPC can work for your business is – yes – absolutely! Google PPC campaigns are designed to help you bring your business to the attention of potential customers. If done correctly, they can be highly effective surprisingly quickly. By setting up a targeted PPC campaign, you can get your business in front of people who are already interested in what you have to offer and, more importantly, actually searching for it.
Keywords drive PPC campaigns, so when someone searches for a related term, your advert is highlighted and voila – you have an instant user! Of course, when it comes to ensuring you get the best possible return on your investment, it's vital to pick the right PPC campaign provider – so make sure you research!
Book a discovery call and find out! We use our discovery call to learn all about your service or ecommerce site and your products, services and business goals.
Our no b.s. approach ensures you know exactly what we are doing, when we are doing it and what results we get. PPC marketing does not have to be complicated, so we take the time to ensure you understand all the terminology and features used. We don't hide the actions we take, keeping them a secret. We know that our customer needs to understand the process, benefits and examples of how an advertiser like Google works to feel confident in the service. With this approach, we help our clients trust our process so they can focus on running their business.