Digital Marketing For Ecommerce: Ecommerce Marketing Services To Grow Your Store

Digital marketing for ecommerce is advertising, marketing and communications solutions focused solely on helping businesses that have online stores. These online shops, such as Shopify, WooCommerce or Magento, are ecommerce stores that customers can use to buy goods online. While each strategy will be unique to the type of business, industry and product, online comms usually uses a combination of SEO, PPC, social media, content marketing, email marketing and lead generation for marketing the company.

Digital marketing and ecommerce stores are connected because they both are focused on the Internet. Digital marketing is completely internet-based, such as SEO, PPC and social media. Ecommerce businesses primarily run their shops online (though they may still have a brick-and-mortar location). Since ecommerce stores want to sell to people online, digital marketing helps funnel those people who are already online to the store.

These digital solutions cover a wide range of practices. SEO, PPC, social media ads and management and email marketing are all common techniques for these types of online stores. There may also be supporting practices such as graphic design, website design, copywriting and PR. Scroll up to learn about what we offer.

The 4 P's of marketing in ecommerce refer to four main factors considered in marketing as a whole, not just ecommerce. These consist of product, price, place, and promotion.

Product is focused on what you sell as an ecommerce business. While it's likely to be goods, it could be a service, and it considers the branding, packaging, benefits and solutions the product provides.

Price is pretty obvious, and the cost of a product is often high on customers' priority lists. However, don't forget additional price considerations, such as service charges, shipment, and transaction fees, which may impact new customers.

Place refers to the location-based factors. Some put this down to where the users can buy the product, but it's also about its placement in the store, shipping location and where the product is produced. Promotion, of course, refers to the advertising and marketing strategies that are utilised to showcase your products, services and brand.

If you'd like to learn about digital marketing 101 tips, head to our blog.

There is no one-size-fits-all for digital marketing channels, but we've learned a thing or two over the years. For us, SEO is one of the best long-term ecommerce marketing channels to employ for your online store, supported by PPC, social ads and email marketing. SEO is a broad service covering a huge array of practical solutions to boost your ecommerce business. They work with other services, such as copy, design and customer experience, to greatly impact your business.

Costs range from a few hundred pounds to thousands for SMEs. Of course, the more you spend, the more likely you are to see results and see them fast. But that is not to say you can't do much on a small budget. We've worked with companies that turn over millions of pounds yearly through to small teams growing their startup. The number one thing that makes a difference, regardless of budget, is dedication to your business and making marketing a core part of its day-to-day running.

With Dan Roberts Marketing, of course! We work with all sorts of businesses and industries to make their websites work for them; it's our speciality. However, we know that some love the DIY approach, too, so we offer consultancy for those who want to get their hands dirty. We can work one-on-one with you directly, your existing team, or another ecommerce marketer, or offer implementation when it makes sense to you. Get in touch to learn more.

We work with the ecommerce platform you've selected. This includes Shopify, WordPress, WooCommerce, OpenCart, Magento and Wix. We can also advise on Amazon Marketing and eBay SEO. Whatever you use, we can help. So, please get in touch with our team today.